Projects for Mikey’s late night slice

Rebrand

In the summer of 2019, Mikey and the team at Late Night Slice decided it was time to update their logo. Being a fan of their unrefined look, I pushed them to reconsider, but eventually came around. The team wanted to transition away from their moon logo to a design featuring PizzaFace, who had organically become their main identifier over the last 7 years.

The following brand package included a PizzaFace logo, an alt moon logo, a script word mark, and a font family that paid homage to their original typeface. Along with this, I developed a sister package with a vintage look.

original logo